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MSV and BMW extend partnership to include Donington Park

Friday, March 02 2018

MotorSport Vision (MSV) has extended its partnership with BMW UK to include its newly-acquired Donington Park circuit business, making BMW's high-performance 'M' cars available to even more driving enthusiasts. Youngsters will also have the opportunity to get behind the wheel for the first time in a MINI ONE at the famous East Midlands venue.

MSV's BMW M4 Master experience showcases the 425-horsepower BMW M4 Coupé, capable of accelerating from 0-60mph in just 4.1 seconds. With expert guidance from MSV's performance driving instructors, customers will be able to make full use of the M4's turbocharged six-cylinder engine and class-leading chassis on the hallowed tarmac.

MSV's acclaimed YoungDrive! activity puts 11 to 17 year-olds behind the wheel of a MINI ONE, with the emphasis on fun for an unforgettable first experience behind the wheel. YoungDrive participants will sit alongside qualified instructors, who'll teach them basic driving skills in a safe environment away from traffic. 12 month gift vouchers are available to purchase online and a selection of dates will be released soon. 

As part of the extended agreement, BMW will provide VIP transportation shuttles plus the essential safety vehicles which operate at Donington Park race meetings. The BMW M240i safety car, X5 medical cars and 5 Series Touring course vehicles will be employed across more than 30 events and seen by hundreds of thousands of circuit visitors each year.

Paul Ferraiolo, Marketing Director, BMW UK, said: "I am delighted that Donington has been added to the MSV umbrella of motor circuits in the UK. It provides driving enthusiasts with another exciting opportunity to experience our high performance BMW M models on the track. Since the partnership started over eight years ago, over 140,000 participants have driven BMWs on MSV circuits and have a better understanding of why BMWs are The Ultimate Driving Machine."

Jonathan Palmer, Chief Executive, MSV, said: "Following a major revamp this winter, Donington Park is being transformed under MSV ownership and the extension to our partnership with BMW is both a logical and fitting part of this. BMW brand values mirror those of MSV; outstanding performance, quality, image and value, and these will be appreciated by some 500,000 visitors to Donington annually, whether driving or watching."

For further information about MSV driving experiences visit www.msvdrivinggifts.com